Human. Plant. Interface.
Human. Plant. Interface.
SOUL, shaping the future of modern home growing
SOUL, shaping the future of modern home growing
Way to Grow
SOUL Story
Growing at home should feel simple. With SOUL, smart technology and intuitive guidance make cultivation a natural part of your own space.
SOUL was created because cannabis deserves better: more honesty, real craftsmanship, and a true home. Born from a desire for personal healing, we design smart, beautiful tools that make growing effortless and human.
In a connected ecosystem, SOUL lets nature and intelligence work seamlessly together.
Ambient AI removes guesswork, so every decision feels clear, calm, and confident.
From seed to harvest, drying to curing, SOUL gives you full control over a refined homegrown experience.
This is SOUL — modern cannabis, thoughtfully integrated into your living room.
Way to Grow
SOUL Story
Growing at home shouldn’t feel overwhelming. With SOUL, smart guidance and intuitive technology let anyone grow with ease and confidence – a plant that lives with you, grows with you, and asks for no prior knowledge.
SOUL was created because cannabis deserves better: honesty, craftsmanship, and a true home. Born from a desire for personal healing, we design smart, beautiful tools that make growing effortless and human.
It’s a connected ecosystem where nature and intuitive technology work together.
Ambient AI removes guesswork, so every decision feels clear, calm, and confident.
From seed to harvest, drying to curing, SOUL gives you full control over a refined homegrown experience.
This is SOUL — modern cannabis, thoughtfully integrated into your living room.
Way to Grow
SOUL Story
Growing at home should feel simple. With SOUL, smart technology and intuitive guidance make cultivation a natural part of your own space.
SOUL was created because cannabis deserves better: more honesty, real craftsmanship, and a true home. Born from a desire for personal healing, we design smart, beautiful tools that make growing effortless and human.
In a connected ecosystem, SOUL lets nature and intelligence work seamlessly together.
Ambient AI removes guesswork, so every decision feels clear, calm, and confident.
From seed to harvest, drying to curing, SOUL gives you full control over a refined homegrown experience.
This is SOUL — modern cannabis, thoughtfully integrated into your living room.
Our First Product
SOULMATE
SOULMATE — the first device engineered for precise drying and fermentation, delivering a flawless finish that turns your buds to gems.
It enhances terpene profiles, refines cannabinoid quality, and unveils the plant's true character.
Precision perfected for superior homegrown results.
Our First Product
SOULMATE
SOULMATE — the first device engineered for precise drying and fermentation, delivering a flawless finish that turns your buds to gems.
It enhances terpene profiles, refines cannabinoid quality, and unveils the plant's true character.
Precision perfected for superior homegrown results.
Our First Product
SOULMATE
SOULMATE — the first device engineered for precise drying and fermentation, delivering a flawless finish that turns your buds to gems.
It enhances terpene profiles, refines cannabinoid quality, and unveils the plant's true character.
Precision perfected for superior homegrown results.
Facts & Figures
SOULMATE · Market Expansion (2026 – 2031)
€260M
2029
2030
2031
High-Adoption Growth
Conservative Growth
€110M
Revenue
N. America
2028
Europe
2027
Germany
2026
Germany first
We’re launching SOULMATE in Germany — a market where quality sets the standard. Icons like Thermomix and Cherry have shown that success here is a gateway to global impact. If you can win in Germany, you can win anywhere.
SOUL Market opportunity
The global legal cannabis market is projected to reach ~€100B by 2030. As consumers seek control, quality, and privacy, home growing is becoming a fast-rising segment, with a €10B market in 2025 — and SOUL is positioned to lead it.
Germany: 1.6M
Rest of Europe: 1.5M
USA & Canada: 19.1M
€10 B • 22.2 M HH
TAM
€3 B • 9 M HH
Urban, recreational and medical
users who value
SAM
€350 M • 350 K HH
SOM
SOUL
Ecosystem
SOUL community
Word-of-mouth growth
Premium hardware
40–60% margins
SOUL driven by AI
Auto-reorder and upgrades
Monthly Service Plan
Recurring revenue
Category proof: Cannabis hardware
The cannabis hardware category has already produced unicorn-scale outcomes. A leading U.S. vaporization brand has raised hundreds of millions in equity and reached a multibillion-dollar valuation, proving how focused hardware platforms can scale successfully. SOUL and SOULMATE aim to replicate this in the fast-growing home growing and lifestyle segment.
Vaporizer Company valued of $1.7 B Company
Facts & Figures
SOULMATE · Market Expansion (2026 – 2031)
Germany first
We’re launching SOULMATE in Germany — a market where quality sets the standard. Icons like Thermomix and Cherry have shown that success here is a gateway to global impact. If you can win in Germany, you can win anywhere.
SOUL Market opportunity
The global legal cannabis market is projected to reach ~€100B by 2030. As consumers seek control, quality, and privacy, home growing is becoming a fast-rising segment, with a €10B market in 2025 — and SOUL is positioned to lead it.
SOUL’s Growth Flywheel
SOUL
Ecosystem
SOUL
community
Premium
hardware
SOUL
driven by AI
Monthly
Service Plan
Category proof: Cannabis hardware
The cannabis hardware category has already produced unicorn-scale outcomes. A leading U.S. vaporization brand has raised hundreds of millions in equity and reached a multibillion-dollar valuation, proving how focused hardware platforms can scale successfully. SOUL and SOULMATE aim to replicate this in the fast-growing home growing and lifestyle segment.
Vaporizer Company valued of $1.7 B Company
Facts & Figures
SOULMATE · Market Expansion (2026 – 2031)
€260M
2029
2030
2031
High-Adoption Growth
Conservative Growth
€110M
Revenue
N. America
2028
Europe
2027
Germany
2026
Germany first
We’re launching SOULMATE in Germany — a market where quality sets the standard. Icons like Thermomix and Cherry have shown that success here is a gateway to global impact. If you can win in Germany, you can win anywhere.
SOUL Market opportunity
The global legal cannabis market is projected to reach ~€100B by 2030. As consumers seek control, quality, and privacy, home growing is becoming a fast-rising segment, with a €10B market in 2025 — and SOUL is positioned to lead it.
Germany: 1.6M
Rest of Europe: 1.5M
USA & Canada: 19.1M
€10 B • 22.2 M HH
TAM
€3 B • 9 M HH
Urban, recreational and medical
users who value
SAM
€350 M • 350 K HH
SOM
SOUL
Ecosystem
SOUL community
Word-of-mouth growth
Premium hardware
40–60% margins
SOUL driven by AI
Auto-reorder and upgrades
Monthly Service Plan
Recurring revenue
Category proof: Cannabis hardware
The cannabis hardware category has already produced unicorn-scale outcomes. A leading U.S. vaporization brand has raised hundreds of millions in equity and reached a multibillion-dollar valuation, proving how focused hardware platforms can scale successfully. SOUL and SOULMATE aim to replicate this in the fast-growing home growing and lifestyle segment.
Vaporizer Company valued of $1.7 B Company
Team
The Founders
“We decided to build SOUL for personal healing and a love for craft.”
Team
The Founders
“We decided to build SOUL for personal healing and a love for craft.”
Team
The Founders
“We decided to build SOUL for personal healing and a love for craft.”
SOUL UG (haftungsbeschränkt)
Designed & Developed
by Inbal Baron
SOUL UG (haftungsbeschränkt)
Designed & Developed
by Inbal Baron
SOUL UG (haftungsbeschränkt)
Designed & Developed
by Inbal Baron