Human. Plant. Interface.
SOUL, shaping the future of modern home growing
A new way to grow
SOUL Story
Growing at home shouldn’t feel overwhelming. With SOUL, smart guidance and intuitive technology let anyone grow with ease and confidence – a plant that lives with you, grows with you, and asks for no prior knowledge.
SOUL was created because cannabis deserves better: honesty, craftsmanship, and a true home. Born from a desire for personal healing, we design smart, beautiful tools that make growing effortless and human.
It’s a connected ecosystem where nature and intuitive
technology work together.
Guided by ambient AI, SOUL delivers expert results with zero guesswork, turning growing into a calm, modern ritual.
From seed to harvest, and drying to curing, SOUL gives you full
control over the finest homegrown cannabis.
For investors, SOUL opens the door to a fast-growing global lifestyle market.
This is SOUL — where cannabis culture becomes modern and
the future grows in your living room.
Our First Product
SOULMATE
SOULMATE , A first-of-its-kind device for precise drying and fermentation, giving
your flower a flawless, finished expression.
It elevates aroma, refines quality, and reveals the plant’s true character — all with effortless simplicity.
A perfect ending to a beautifully grown beginning.
Facts & Figures
SOULMATE · Market Expansion (2026 – 2031)
€260M
2029
2030
2031
High-Adoption Growth
Conservative Growth
€110M
Revenue
N. America
2028
Europe
2027
Germany
2026
We’re launching SOULMATE in Germany — a market where quality sets the standard. Icons like Thermomix and Cherry have shown that success here is a gateway to global impact. If you can win in Germany, you can win anywhere.
Germany first
SOUL Market opportunity
The global legal cannabis market is projected to reach ~€100B by 2030. As consumers seek control, quality, and privacy, home growing is becoming a fast-rising segment, with a €10B market in 2025 — and SOUL is positioned to lead it.
€10 B • 22.2 M HH
Germany: 1.6M
Rest of Europe: 1.5M
USA & Canada: 19.1M
TAM
€3 B • 9 M HH
Urban, recreational and medical
users who value
SAM
€350 M • 350 K HH
SOM
Investors
SOUL’s Growth Flywheel
Monthly Service Plan
Recurring revenue
SOUL driven by AI
Auto-reorder and upgrades
Premium hardware
40–60% margins
SOUL community
Word-of-mouth growth
SOUL
Ecosystem
Category proof: Cannabis hardware
The cannabis hardware category has already produced unicorn-scale outcomes. A leading U.S. vaporization brand has raised hundreds of millions in equity and reached a multibillion-dollar valuation, proving how focused hardware platforms can scale successfully. SOUL and SOULMATE aim to replicate this in the fast-growing home growing and
lifestyle segment.
Vaporizer Company valued of $1.7 B Company
The Founders
Team
Human. Plant. Interface.
SOUL, shaping the future of modern home growing
Investors
SOUL Story
A new way to grow
Growing at home shouldn’t feel overwhelming. With SOUL, smart guidance and intuitive technology let anyone grow with ease and confidence – a plant that lives with you, grows with you, and asks for no prior knowledge.
SOUL was created because cannabis deserves better: honesty, craftsmanship, and a true home. Born from a desire for personal healing, we design smart, beautiful tools that make growing effortless and human.
It’s a connected ecosystem where nature and intuitive
technology work together.
Guided by ambient AI, SOUL delivers expert results with zero guesswork, turning growing into a calm, modern ritual.
From seed to harvest, and drying to curing, SOUL gives you full
control over the finest homegrown cannabis.
For investors, SOUL opens the door to a fast-growing global lifestyle market.
This is SOUL — where cannabis culture becomes modern and
the future grows in your living room.
Our first Product
SOULMATE
SOULMATE , A first-of-its-kind device for precise drying and fermentation, giving
your flower a flawless, finished expression.
It elevates aroma, refines quality, and reveals the plant’s true character — all with effortless simplicity. A perfect ending to a beautifully grown beginning.
SOULMATE · Market Expansion (2026 – 2031)
Facts & Figures
€110M
€260M
Revenue
2026
2027
2028
2029
2030
2031
Germany
Europe
N. America
High-Adoption Growth
Conservative Growth
Germany first
We’re launching SOULMATE in Germany —
a market where quality sets the standard. Icons like Thermomix and Cherry
have shown that success here is a gateway to global impact. If you can win in Germany, you can win anywhere.
SOUL Market opportunity
The global legal cannabis market is projected to reach ~€100B by 2030. As consumers seek control, quality, and privacy, home growing is becoming a fast-rising segment, with a €10B market in 2025 — and SOUL is positioned to lead it.
Germany: 1.6M
Rest of Europe: 1.5M
USA & Canada: 19.1M
TAM
€10 B • 22.2 M HH
Urban, recreational and medical
users who value nature and design
SAM
€3 B • 9 M HH
SOM
€350 M • 350 K HH
Investors
Category proof: Cannabis hardware
The cannabis hardware category has already produced unicorn-scale
outcomes. A leading U.S. vaporization brand has raised hundreds of
millions in equity and reached a multibillion-dollar valuation, proving how
focused hardware platforms can scale successfully. SOUL and
SOULMATE aim to replicate this in the fast-growing home growing and
lifestyle segment.
Vaporizer Company valued of $1.7 B Company
The Founders
Team
“We decided to build SOUL for personal healing and a love for craft.”
Jens Baron | CEO, Technology & Business
→
Grew consumer apps from thousands to millions of monthly active users
→
Lead, Product & Partnerships at Google & Waze
→
Decades of product strategy and design experience
“We started SOUL to bring cannabis back from the industry to the people.”
Tal Shacham | Co-Founder & CCO
→
Longstanding leader in experiential concept creation
→
Materials & fabrication specialist
→
Led large-scale projects
SOUL UG (haftungsbeschränkt)
Köpenicker Straße 124
10179 Berlin, Germany
contact@soul.ug
+49 156 79 700 233
SOUL’s Growth Flywheel
Premium hardware
Monthly Service Plan
SOUL
Ecosystem
SOUL community
SOUL driven by AI
Human. Plant. Interface.
SOUL, shaping the future of modern home growing
Investors
SOUL Story
A new way to grow
Growing at home shouldn’t feel overwhelming. With SOUL, smart guidance and intuitive technology let anyone grow with ease and confidence – a plant that lives with you, grows with you, and asks for no prior knowledge.
SOUL was created because cannabis deserves better: honesty, craftsmanship, and a true home. Born from a desire for personal healing, we design smart, beautiful tools that make growing effortless and human.
It’s a connected ecosystem where nature and intuitive
technology work together.
Guided by ambient AI, SOUL delivers expert results with zero guesswork, turning growing into a calm, modern ritual.
From seed to harvest, and drying to curing, SOUL gives you full
control over the finest homegrown cannabis.
For investors, SOUL opens the door to a fast-growing global lifestyle market.
This is SOUL — where cannabis culture becomes modern and
the future grows in your living room.
Our first Product
SOULMATE
SOULMATE , A first-of-its-kind device for precise drying and fermentation, giving
your flower a flawless, finished expression.
It elevates aroma, refines quality, and reveals the plant’s true character — all with effortless simplicity. A perfect ending to a beautifully grown beginning.
SOULMATE · Market Expansion (2026 – 2031)
Facts & Figures
€110M
€260M
Revenue
2026
2027
2028
2029
2030
2031
Germany
Europe
N. America
High-Adoption Growth
Conservative Growth
Germany first
We’re launching SOULMATE in Germany —
a market where quality sets the standard. Icons like Thermomix and Cherry
have shown that success here is a gateway to global impact. If you can win in Germany, you can win anywhere.
SOUL Market opportunity
The global legal cannabis market is projected to reach ~€100B by 2030. As consumers seek control, quality, and privacy, home growing is becoming a fast-rising segment, with a €10B market in 2025 — and SOUL is positioned to lead it.
Germany: 1.6M
Rest of Europe: 1.5M
USA & Canada: 19.1M
TAM
€10 B • 22.2 M HH
Urban, recreational and medical
users who value nature and design
SAM
€3 B • 9 M HH
SOM
€350 M • 350 K HH
Investors
Category proof: Cannabis hardware
The cannabis hardware category has already produced unicorn-scale
outcomes. A leading U.S. vaporization brand has raised hundreds of
millions in equity and reached a multibillion-dollar valuation, proving how
focused hardware platforms can scale successfully. SOUL and
SOULMATE aim to replicate this in the fast-growing home growing and
lifestyle segment.
Vaporizer Company valued of $1.7 B Company
The Founders
Team
“We decided to build SOUL for personal healing and a love for craft.”
Jens Baron | CEO, Technology & Business
→
Grew consumer apps from thousands to millions of monthly active users
→
Lead, Product & Partnerships at Google & Waze
→
Decades of product strategy and design experience
“We started SOUL to bring cannabis back from the industry to the people.”
Tal Shacham | Co-Founder & CCO
→
Longstanding leader in experiential concept creation
→
Materials & fabrication specialist
→
Led large-scale projects
SOUL UG (haftungsbeschränkt)
Köpenicker Straße 124
10179 Berlin, Germany
contact@soul.ug
+49 156 79 700 233
SOUL’s Growth Flywheel
Premium hardware
Monthly Service Plan
SOUL
Ecosystem
SOUL community
SOUL driven by AI
Human. Plant. Interface.
SOUL, shaping the future of modern home growing
Investors
A new way to grow
SOUL Story
Growing at home shouldn’t feel overwhelming. With SOUL, smart guidance and intuitive technology let anyone grow with ease and confidence – a plant that lives with you, grows with you, and asks for no prior knowledge.
SOUL was created because cannabis deserves better: honesty, craftsmanship, and a true home. Born from a desire for personal healing, we design smart, beautiful tools that make growing effortless and human.
It’s a connected ecosystem where nature and intuitive technology work together.
Guided by ambient AI, SOUL delivers expert results with zero guesswork, turning growing into a calm, modern ritual.
From seed to harvest, and drying to curing, SOUL gives you full control over the finest homegrown cannabis.
For investors, SOUL opens the door to a fast-growing global lifestyle market.
This is SOUL — where cannabis culture becomes modern and the future grows in your living room.
Our first Product
SOULMATE
SOULMATE , A first-of-its-kind device for precise drying and fermentation, giving
your flower a flawless, finished expression.
It elevates aroma, refines quality, and reveals the plant’s true character — all with effortless
simplicity. A perfect ending to a beautifully grown beginning.
SOULMATE · Market Expansion (2026 – 2031)
Facts & Figures
€110M
€260M
Revenue
2026
2027
2028
2029
2030
2031
Germany
Europe
N. America
High-Adoption Growth
Conservative Growth
Germany first
We’re launching SOULMATE in Germany —
a market where quality sets the standard. Icons like Thermomix and Cherry
have shown that success here is a gateway to global impact. If you can win in Germany, you can win anywhere.
SOUL Market opportunity
The global legal cannabis market is projected to reach ~€100B by 2030. As consumers seek control, quality, and privacy, home growing is becoming a fast-rising segment, with a €10B market in 2025 — and SOUL is positioned to lead it.
Germany: 1.6M
Rest of Europe: 1.5M
USA & Canada: 19.1M
TAM
€10 B • 22.2 M HH
Urban, recreational and medical
users who value nature and design
SAM
€3 B • 9 M HH
SOM
€350 M • 350 K HH
Investors
Category proof: Cannabis hardware
The cannabis hardware category has already produced unicorn-scale
outcomes. A leading U.S. vaporization brand has raised hundreds of
millions in equity and reached a multibillion-dollar valuation, proving how
focused hardware platforms can scale successfully. SOUL and
SOULMATE aim to replicate this in the fast-growing home growing and
lifestyle segment.
Vaporizer Company valued of $1.7 B Company
SOUL’s Growth Flywheel
Premium hardware
Monthly Service Plan
SOUL
Ecosystem
SOUL community
SOUL driven by AI
The Founders
Team
“We decided to build SOUL for personal healing and a love for craft.”
Jens Baron | CEO Technology & Business
→
Grew consumer apps from thousands to millions of monthly active users
→
Lead, Product & Partnerships at Google & Waze
→
Decades of product strategy and design experience
“We started SOUL to take cannabis back from the industry and return it to the people.”
Tal Shacham | Co-Founder & CCO
→
Longstanding leader in experiential concept creation
→
Materials & fabrication specialist
→
Led large-scale projects
SOUL UG (haftungsbeschränkt)
Köpenicker Straße 124
10179 Berlin, Germany
contact@soul.ug
+49 156 79 700 233
Human. Plant. Interface.
SOUL, shaping the future of modern home growing
Investors
A new way to grow
SOUL Story
Growing at home shouldn’t feel overwhelming. With SOUL, smart guidance and intuitive technology let anyone grow with ease and confidence – a plant that lives with you, grows with you, and asks for no prior knowledge.
SOUL was created because cannabis deserves better: honesty, craftsmanship, and a true home. Born from a desire for personal healing, we design smart, beautiful tools that make growing effortless and human.
It’s a connected ecosystem where nature and intuitive technology work together.
Guided by ambient AI, SOUL delivers expert results with zero guesswork, turning growing into a calm, modern ritual.
From seed to harvest, and drying to curing, SOUL gives you full control over the finest homegrown cannabis.
For investors, SOUL opens the door to a fast-growing global lifestyle market.
This is SOUL — where cannabis culture becomes modern and the future grows in your living room.
Our first Product
SOULMATE
SOULMATE , A first-of-its-kind device for precise drying and fermentation, giving
your flower a flawless, finished expression.
It elevates aroma, refines quality, and reveals the plant’s true character — all with effortless
simplicity. A perfect ending to a beautifully grown beginning.
SOULMATE · Market Expansion (2026 – 2031)
Facts & Figures
€110M
€260M
Revenue
2026
2027
2028
2029
2030
2031
Germany
Europe
N. America
High-Adoption Growth
Conservative Growth
Germany first
We’re launching SOULMATE in Germany —
a market where quality sets the standard. Icons like Thermomix and Cherry
have shown that success here is a gateway to global impact. If you can win in Germany, you can win anywhere.
SOUL Market opportunity
The global legal cannabis market is projected to reach ~€100B by 2030. As consumers seek control, quality, and privacy, home growing is becoming a fast-rising segment, with a €10B market in 2025 — and SOUL is positioned to lead it.
Germany: 1.6M
Rest of Europe: 1.5M
USA & Canada: 19.1M
TAM
€10 B • 22.2 M HH
Urban, recreational and medical
users who value nature and design
SAM
€3 B • 9 M HH
SOM
€350 M • 350 K HH
Investors
Category proof: Cannabis hardware
The cannabis hardware category has already produced unicorn-scale
outcomes. A leading U.S. vaporization brand has raised hundreds of
millions in equity and reached a multibillion-dollar valuation, proving how
focused hardware platforms can scale successfully. SOUL and
SOULMATE aim to replicate this in the fast-growing home growing and
lifestyle segment.
Vaporizer Company valued of $1.7 B Company
SOUL’s Growth Flywheel
Premium hardware
Monthly Service Plan
SOUL
Ecosystem
SOUL community
SOUL driven by AI
The Founders
Team
“We decided to build SOUL for personal healing and a love for craft.”
Jens Baron | CEO Technology & Business
→
Grew consumer apps from thousands to millions of monthly active users
→
Lead, Product & Partnerships at Google & Waze
→
Decades of product strategy and design experience
“We started SOUL to take cannabis back from the industry and return it to the people.”
Tal Shacham | Co-Founder & CCO
→
Longstanding leader in experiential concept creation
→
Materials & fabrication specialist
→
Led large-scale projects
SOUL UG (haftungsbeschränkt)
Köpenicker Straße 124
10179 Berlin, Germany
contact@soul.ug
+49 156 79 700 233